What we do

We help the world’s industrial companies get the job done right, every time with digital work instructions on mobile devices. With Parsable, companies gain unprecedented visibility into their operations, uncover detailed data about work processes for continuous improvement, and attract new tech-savvy talent. A member of the World Economic Forum, we are headquartered in San Francisco with offices throughout North America and Europe — and in these times of remote work, we really mean throughout!

Management Team

matt belkin

Matt Belkin

Chief Executive Officer, President

Matt drives the company’s global strategic vision and growth, with an emphasis on rapid time to value, customer success, data and analytics, and industry expertise. He has more than 25 years of experience founding, building, and scaling hyper-growth B2B technology businesses to billion-dollar valuations and exits, including Omniture and Domo. He has also held leadership positions at large global companies including Adobe and JP Morgan.

Yasmin Zarabi

Senior Vice President, People, Legal & ESG

Yasmin is responsible for shaping and fostering exceptional employee and candidate experience globally for the company, including human resources, company culture, and recruitment. Yasmin also leads our environmental, social and corporate governance (ESG) initiatives, while also being responsible for oversight and governance of all legal, compliance and regulatory matters at the company. Yasmin has more than 22 years of corporate legal experience spanning private technology startups and public companies, and brings deep legal knowledge and experience providing creative, strategic and tactical People, Legal and ESG support to Parsable.

Anderson Da Silva

Anderson Da Silva

Vice President, Finance and IT

As the Vice President of Finance and Finance & Strategy at Parsable, Anderson Da Silva is responsible for overseeing financial planning and analysis, budget management, and strategic decision-making for the organization. He works closely with the other executives to ensure the company’s financial objectives are met and provides guidance on investment opportunities and risk management. In addition, Anderson helps develop and implement our financial policies and procedures to ensure compliance and support our company and clients’ growth.

Luke Stagoll

Chief Technology Officer

Luke is the visionary driving our technological innovation here at Parsable, and he brings a wealth of knowledge from leading global engineering teams. Throughout his career, Luke has delivered mission-critical enterprise applications and data-driven insights to frontline workers in various industries. Luke will lead all development efforts for the Parsable Connected Worker platform as we build a more connected workforce.

Jason Stokes

Global VP of Sales

Jason Stokes, our Global VP of Sales, is a seasoned SaaS and professional services leader. Jason’s expertise spans diverse industries and markets, engaging with C-suite executives to deliver exceptional and efficient results for their organizations. At Parsable, he engages with our customers and prospects to spearhead our mission of empowering frontline industrial workers. Jason’s passion for digital transformations ensures our customers thrive in the connected worker era, enhancing manufacturing productivity, quality, and safety.

Tricia Webb

Senior Vice President, Customer Experience & Product

With over 20 years of customer-centric leadership experience, Trish is responsible for Parsable’s Global Customer Experience strategy. She leads her teams with a passionate focus on accelerated time to value and actionable insights. Prior to Parsable, Trish has scaled numerous high-growth teams in consulting, software development and customer success across multiple industries at technology startups and large enterprise companies.

Peter Engleman

Senior Vice President, Global Partners & Business Development

Peter is responsible for business development, strategic partnerships, and alliances. He will oversee an ecosystem of technology platforms, management consultants, and system integrators who are aligned with Parsable’s mission. He has over 10 years of experience building and scaling early and growth stage technology companies. Peter’s experience spans business development, partnerships, and corporate strategy with a focus on growth and maximizing enterprise value.

Greg Toler

Head of Marketing

Greg leads our marketing team and is responsible for developing and executing a global GTM strategy that generates revenue for Parsable. He is a versatile leader holding nearly 10 years of experience in early-stage software and technology organizations. Greg has proven expertise in strategic growth planning, process improvement, and marketing team development.