What we do

We help the world’s industrial companies get the job done right, every time with digital work instructions on mobile devices. With Parsable, companies gain unprecedented visibility into their operations, uncover detailed data about work processes for continuous improvement, and attract new tech-savvy talent. A member of the World Economic Forum, we are headquartered in San Francisco with offices throughout North America and Europe — and in these times of remote work, we really mean throughout!

Management Team

matt belkin

Matt Belkin

Chief Executive Officer, President

Matt drives the company’s global strategic vision and growth, with an emphasis on rapid time to value, customer success, data and analytics, and industry expertise. He has more than 25 years of experience founding, building, and scaling hyper-growth B2B technology businesses to billion-dollar valuations and exits, including Omniture and Domo. He has also held leadership positions at large global companies including Adobe and JP Morgan.

Wendy Kinney

Chief Revenue Officer

Wendy comes from a deep background of consultative selling and is unique among CROs in that she has run both Sales and Customer Experience. She’s incredibly passionate about customer success, rapid time to value, and driving business impact. She guided three startups to profitability and successful exits. At her most recent company, Wendy led the Sales org to a $75M series C, grew the team 3x, improved rep attainment 10x, and achieved 50-100% growth targets selling to some of the largest companies in the world. She leads Parsable’s sales, solution consulting, business development, partnerships, customer success and professional services groups.

Alina Sandhu

Senior Vice President, Solutions & Operations

Alina leads Parsable’s Solutions and Operations teams and is responsible for creating a center of gravity for Customer Solutions, and driving operational and GTM excellence. Previously, Alina led the global solution consulting organization at a Series B startup through exponential growth, $75M series C, and scale. She has a deep background in strategy consulting and her clients include some of the largest organizations in CPG, Manufacturing, and Energy. Additionally, she has served as Chief of Staff and Head of Customer Experience Operations for startups, leading operational and process improvements at scale. Alina leads her teams with focus on customer value, quality and efficient execution, and creative problem solving.

Yasmin Zarabi

Head of People, ESG and General Counsel

Yasmin is responsible for shaping and fostering exceptional employee and candidate experience globally for the company, including human resources, company culture, and recruitment. Yasmin also leads our environmental, social and corporate governance (ESG) initiatives, while also being responsible for oversight and governance of all legal, compliance and regulatory matters at the company. Yasmin has more than 22 years of corporate legal experience spanning private technology startups and public companies, and brings deep legal knowledge and experience providing creative, strategic and tactical People, Legal and ESG support to Parsable.

Brandon Mahne

Senior Vice President, Technology

Brandon oversees all aspects of the software development life cycle, managing multiple growing and diverse squads alongside customer success and product management. His pragmatic and empathetic leadership style empower the organization to focus on delivery, scalability, and customer satisfaction at scale.

Tricia Webb

Senior Vice President, Customer Experience

With over 20 years of customer-centric leadership experience, Trish is responsible for Parsable’s Global Customer Experience strategy. She leads her teams with a passionate focus on accelerated time to value and actionable insights. Prior to Parsable, Trish has scaled numerous high-growth teams in consulting, software development and customer success across multiple industries at technology startups and large enterprise companies.

Peter Engleman

Senior Vice President, Global Partners & Business Development

Peter is responsible for business development, strategic partnerships, and alliances. He will oversee an ecosystem of technology platforms, management consultants, and system integrators who are aligned with Parsable’s mission. He has over 10 years of experience building and scaling early and growth stage technology companies. Peter’s experience spans business development, partnerships, and corporate strategy with a focus on growth and maximizing enterprise value.

Michael Beck

Vice President, Marketing

Mike is responsible for the company’s global marketing strategy and oversees communications, demand generation, product marketing, and customer marketing. He has over 12 years of go-to-market experience building and scaling successful marketing programs for growth stage companies. Previously, Mike held leadership roles at startups within the SaaS, marketplace, eCommerce, and publishing verticals.