What we do

We help the world’s industrial companies get the job done right, every time with digital work instructions on mobile devices. With Parsable, companies gain unprecedented visibility into their operations, uncover detailed data about work processes for continuous improvement, and attract new tech-savvy talent. A member of the World Economic Forum, we are headquartered in San Francisco with offices throughout North America and Europe — and in these times of remote work, we really mean throughout!

Management Team

matt belkin

Matt Belkin

Chief Executive Officer, President

Matt drives the company’s global strategic vision and growth, with an emphasis on rapid time to value, customer success, data and analytics, and industry expertise. He has more than 25 years of experience founding, building, and scaling hyper-growth B2B technology businesses to billion-dollar valuations and exits, including Omniture and Domo. He has also held leadership positions at large global companies including Adobe and JP Morgan.

Yasmin Zarabi

Senior Vice President, People, Legal & ESG

Yasmin is responsible for shaping and fostering exceptional employee and candidate experience globally for the company, including human resources, company culture, and recruitment. Yasmin also leads our environmental, social and corporate governance (ESG) initiatives, while also being responsible for oversight and governance of all legal, compliance and regulatory matters at the company. Yasmin has more than 22 years of corporate legal experience spanning private technology startups and public companies, and brings deep legal knowledge and experience providing creative, strategic and tactical People, Legal and ESG support to Parsable.

Brandon Mahne

Senior Vice President, Technology

Brandon oversees all aspects of the software development life cycle, managing multiple growing and diverse squads alongside customer success and product management. His pragmatic and empathetic leadership style empower the organization to focus on delivery, scalability, and customer satisfaction at scale.

Tricia Webb

Senior Vice President, Customer Experience & Product

With over 20 years of customer-centric leadership experience, Trish is responsible for Parsable’s Global Customer Experience strategy. She leads her teams with a passionate focus on accelerated time to value and actionable insights. Prior to Parsable, Trish has scaled numerous high-growth teams in consulting, software development and customer success across multiple industries at technology startups and large enterprise companies.

Peter Engleman

Senior Vice President, Global Partners & Business Development

Peter is responsible for business development, strategic partnerships, and alliances. He will oversee an ecosystem of technology platforms, management consultants, and system integrators who are aligned with Parsable’s mission. He has over 10 years of experience building and scaling early and growth stage technology companies. Peter’s experience spans business development, partnerships, and corporate strategy with a focus on growth and maximizing enterprise value.

Greg Toler

Head of Marketing

Greg leads our marketing team and is responsible for developing and executing a global GTM strategy that generates revenue for Parsable. He is a versatile leader holding nearly 10 years of experience in early-stage software and technology organizations. Greg has proven expertise in strategic growth planning, process improvement, and marketing team development.