Our Team

We’re proud to be a diverse team made up of creatives, number crunchers, and creative number crunchers. Among us are military veterans, DJs and musicians, a pilot, moms and dads, a black belt martial artist, a magician, and a collector of retro shoes, just to name a few.

What we do

We help the world’s industrial companies get the job done right, every time with digital work instructions on mobile devices. With Parsable, companies gain unprecedented visibility into their operations, uncover detailed data about work processes for continuous improvement, and attract new tech-savvy talent. A member of the World Economic Forum, we are headquartered in San Francisco with offices throughout North America and Europe — and in these times of remote work, we really mean throughout!

Management Team

Lawrence Whittle

Chief Executive Officer

As CEO of Parsable, Lawrence drives the strategic vision and business direction of the company. A global citizen and cloud software veteran, Lawrence has led technology companies in over 10 countries in the last two decades, all focused on providing enterprise software solutions that drive transformational change for the world’s largest organizations.

Jason Kalira

Chief Financial Officer & Chief Strategy Officer

As Chief Financial Officer and Chief Strategy Officer at Parsable, Jason is in charge of developing the strategy and putting systems in place to scale the company’s fast-growing global business and financial operations. He has spent his entire career investing in, advising, and operating high-growth technology companies.

Ben Cheng

Chief Customer Officer

As Chief Customer Officer at Parsable, Ben manages the company’s customer success, value consulting and support teams to ensure a world-class experience and to drive positive outcomes for new and existing customers. Ben has two decades of experience ranging from sales and marketing to planning, supply chain optimization, business excellence, and IT, with a focus on big data, advanced analytics, and the Internet of Things (IoT).

Brian Gaffney

Chief Technology Officer

As Chief Technology Officer at Parsable, Brian drives the company’s global technology and platform strategy, overseeing a team of engineers and developers including native mobile Android and iOS, quality assurance (QA), backend platform, data science and security. He also works with the company’s product management and product design teams to define the development and delivery of key innovations to customers as well as partners.

Emma Johnson

Chief Marketing Officer

As Chief Marketing Officer at Parsable, Emma brings a wealth of experience in B2B technology marketing, go-to-market and business strategies. Emma oversees global marketing at Parsable, with a focus on understanding and representing the voice of the customer through brand awareness, product marketing, demand generation and customer marketing.

Oji Udezue

Chief Product Officer

As Chief Product Officer at Parsable, Oji is responsible for driving rapid customer acquisition and accelerating the scale of expansions through product innovation. He oversees a global team of product managers, designers and subject matter experts to lead product-led growth.

James Huang

Senior Vice President, Alliances & Integrations

As Senior Vice President of Alliances and Integrations, James leads Parsable’s partner strategy and ecosystem, including the go-to-market execution with strategy firms, technology providers and system integrators.

Stacey Rubin

Vice President, People

As Vice President of People at Parsable, Stacey is responsible for shaping and fostering an exceptional employee and candidate experience for the company’s offices around the world, including human resources, company culture, recruitment, and office operations. She has more than 20 years of expertise in HR, employee training and development, facilities operations, recruiting, and internal communications.

Yasmin Zarabi

General Counsel

As General Counsel at Parsable, Yasmin is responsible for oversight and governance of all legal, compliance and regulatory matters of the company with a business-oriented lens. Yasmin has more than 20 years of corporate legal experience spanning private technology startups and public companies, and brings deep legal knowledge and experience providing creative, strategic and tactical legal support for the company.